Wednesday December 29, 2010

About Us

About Us

Concept through finished product

1. Build a creative brief – objectives, expectations and defining the scope of work

Before we start a project we like to establish goals, evaluating needs and create a common understanding of what needs to be accomplished. We do this by building a creative brief, a questionnaire that can be a series of questions or only a few that is project specific. After the questionnaire is answered it becomes a guideline that lists restrictions, provokes changes and defines design directions. It is always a good time to bring up any addition questions or concerns you may have on the project as this essentially defining the scope of work.

2. Develop a moodboard – design concept and direction

Once the creative brief is approved we develop a moodboard. A moodboard represents inspiration that pursues the overall look and feel of the project. This is drawn from the guidelines created in the creative brief. The moodboard can show samples of a certain style of writing, photography and illustration or use certain colors and typography. We present the moodboard to our clients for them to select design concept and direction.

3. Designing the finished product

The finished product will always reflect the moodboard and concepts outlined in the creative brief. We find it is important to generate content in the beginning of the project in order to create an imaginative, thoughtful and effective design solution.

“Recognizing the need is the primary condition for design.”
Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker

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