Friday November 11, 2011

art of looking sideways collection

art of looking sideways collection

“Witty thinking is playfulness with ideas, words playing against images, unexpected connections prompting new insights. It is clever thinking, not funny drawing.” – A Smile in the Mind

Today’s Collection inspired by authors and designers of, The Art of Looking Sideways by Alan Fletcher (pictured below #3) and A Smile in the Mind by Beryl McAlhone (pictured below #2). I have selected these two specific books because they include perfect examples of witty thinking and design. They are both available on Amazon and Phaidon for additional ideas and inspiration.

The collection below contains logos, advertisements, illustrations, book covers, sketches, and images used for websites. I had to include one of my favorite logos, the FedEx logo. The FedEx logo plays with the negative space between the letter E and x to form an arrow. It is a very simple logo but a very smart one. I hope you enjoy today’s collection.

We are accepting new clients for the 2012 year. If you have a project you would like to receive a proposal for please feel free to contact us through our Say Hello page, http://www.creativepollen.com/say-hello/


click on image to view larger


click on image to view larger

1- FedEx logo
2- Book cover for, A Smile in the Mind by Beryl McAlhone sold on Amazon
3- Book cover for, Art of Looking Sideways by Alan Fletcher sold on Amazon
4-5 Appleton Estate Rum, via Ads of the World
6-9 Hermes.com
&
10- M.C. Escher illustration, source unknown
11-18- Illustrations and writings by Alan Fletcher, more info about can be found in his book – Art of Looking Sideways, sold on Amazon
19-20 Merry Down Cider illustrations from British Advertising Agency, Campbell Doyle Dye – London UK

comments: 0

filed in: Blog, collections, moodboard

name: *

 

email: * (will not be published)

 

website:

 

post a comment:

subscribe to full RSS feed

Fill in your email address to subscribe.

previously posted:

  • 2012 (14)
  • 2011 (26)
  • 2010 (6)
  • 2009 (1)